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For most companies, NPD is a complicated series of trials and errors harmed by systematic procrastination, low quality front-end work resulting costly, poorly adopted internal and external products doomed to fail immediately after launch.

After reading and applying these principles the mystery of NPD becomes corporate common sense and innovation becomes a strategic ingredient to the overall mission of the growing company. A best buying! Robert Cooper,does a thorough job of demonstrating how to succeed in product innovation. He uses best practices, new approaches and easy to understand illustrations.

One person found this helpful. This book is ok, but it was a really boring read. I also felt as if it was very repetitive throughout. I try to do my best to finish all the chapters, but I just finished 6 chapters of Too much inefficiency. The author really love to write, but it seems he does not like to write efficiently.

See all reviews. Top reviews from other countries. Translate all reviews to English. This book is excellent. Robert Cooper invented the stage gate process and has continued to research innovation and business success. A must for Directors, Developers, Project Managers, and Product Managers in innovation companies, both physical and software driven. Lots of practical tools and suggestions thatcsn be applied, all backed up by research. Report abuse. Majority of the companies today are not.

Great book. All you need to set up an innovation framework. Auch heute noch die absolute Referenz in Sache. Innovation- und Entwicklungsprozesse. Report abuse Translate review to English.

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Make Money with Us. Amazon Payment Products. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully. The author of several books, he is a fellow of the Product Development and Management Association since Smartphones and tablets. The folks at Stage-Gate International, who are the professionals who implement Stage-Gate in firms globally, are a constant source of new thinking and validation of concepts.

In particular, I thank Michelle Jones, vice president at Stage-Gate International, for insights and materials regarding implementation. Several other people merit special attention. Jens Arleth in Denmark is managing director of Innovation Management U3 in Copenhagen, a consulting firm that specializes in Stage-Gate and portfolio management.

He has introduced these concepts into Scandinavia, where they are now employed at leading firms throughout the region. Angelika Dreher and Peter Fuerst, managing partners at Five I's Innovation Management in Austria, have taken up the challenge of implementing Stage-Gate in German-speaking countries and have provided insights and examples that have found their way into this book. Gerard Ryan, managing director of Prodex Systems in Australia, implements Stage-Gate and automation software for the system in Australia and New Zealand, and also provided many useful insights and experiences.

Direct assistance was provided by several people: I would also like to thank my publisher, John Sherer of Basic Books Perseus Books , who provided encouragement and adeptly steered the progress of this book from inception to launch. And thanks to Michelle Welsh-Horst, senior project editor, Perseus Books Group, for ensuring that this book came to press so efficiently and effectively. And I especially thank Michele Wynn, copy editor, who suffered through my writing and helped craft this fine finished product Read more.

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Learn more how customers reviews work on Amazon. Top reviews Most recent Top reviews. Top reviews from the United States. There was a problem filtering reviews right now. Please try again later. Verified Purchase. Provides a good overview of the stage-and-gated process, with the right amount of detail.

I purchased this book for school. It was easy to read and follow along with my class. I think I have every edition of this book since it has been published. The author explains how it can be scaled back for certain applications to make the gating process more agile.

This book primarily focuses on "New Product" like the title says, however sometimes you have to focus on simply better managing the product you have in the marketplace! I would like to see a expanded section or new book on better managing products from G5 to G9. We are trying to capture the metrics for products within a portfolio that can be automated into a Product Portfolio Heat Map.

Other than that I think this is a great book. Most companies have ambitious growth goals. The trouble is there are only so many sources of market growth.

Markets in many countries and industries are mature and increasingly commoditized; … Expand. This article seeks to answer the following question: how do firms adapt their technological innovations in a way that sustains profitable growth in global markets? The context examined is small and … Expand. View 1 excerpt, cites background. The drivers of success in new-product development R.

Industrial Marketing Management. View 22 excerpts, cites background. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully.

The author of several books, he is a fellow of the Product Development and Management Association since Smartphones and tablets.